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According to brand identity firm Matchstic, “in business, your brand is everything.” For customers weighing their options, a successful brand identity can be the deciding factor. With so much riding on a brand’s success it’s not surprising that developing a brand identity is difficult work. Matchstic takes this work seriously.
Matchstic is an Atlanta-based brand identity firm that was founded in 2003. The firm is staffed by a team of talented individuals who take pride in their work, and the Matchstic values: harmony, truth, and courage. Matchstic believes that relationships (harmony) are the key to almost everything in life, including design, and especially branding. The firm works closely with their clients to ensure every brand identity they develop is inspired by the client and is a true expression of the client’s brand (truth, of course). The Matchstic team is also known to take risks (courage), because after all, “excellence comes at a risk.”
Matchstic has an impressive body of work. We would suggest checking out their work reel and then reviewing their case studies. Case studies offer a rare look into a firm’s process, so thank you for sharing Matchstic. The firm can also be found on Facebook and Twitter.