justlucky - Ryan P. Photo (Rebecca Green & Drew Melton) 2

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Just Lucky

Grand Rapids, Michigan

Hailing from the Furniture City (Grand Rapids, MI), Just Lucky is an identity and branding design agency whose strength lies not in their size, but their “scalability”.  According to their website: “A great brand is not the loudest or the most exciting. We believe that great branding has personality. A great brand values honesty”.  That mantra is great for their clientele and MORE than good enough for Ballista — now let’s get to the work!

Justlucky describes themselves as a “group of talented individuals who come together around a project”, which has proved to be an “excellent way to service each client appropriately”.  While their specialty is in identity and branding, the agency has the technical acumen to execute the identities in a variety of media such as print and/or web.  Justlucky has invested (financially, emotionally, and personally) in each and every one of their clients and that appreciation is more than evident in their work.

For more of Just Lucky’s work, please visit their website or blog.  They can also be found on TwitterFacebookFlickr, and Behance in addition to their web shop (not yet opened, but soon!).  Although…everything is a free download, so we aren’t sure if it can technically called a “shop”.  More like an gift exchange…except you don’t have to give anything.  Anyway, just go when it opens!


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