Ferroconcrete, Pinkberry

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Los Angeles, California

Ferroconcrete loves brands! This Los Angeles-based firm uses its expertise in print collateral, online presence, signage, environments and motion graphics to craft attractive and entertaining brands for their clients. Ferroconcrete’s skill in this space is clearly visible, but their achievements have also been recognized by the likes of Print Magazine, Communication Arts, AIGA, Art Directors Club, Webby Awards, and even the Emmys.

Developing a brand can be broken down into three steps at Ferroconcrete. Durring step 1, “Discovering Your Personality Traits,” the Ferroconcerete team figures out what makes their clients unique: who makes up their audience, who are their employees, what are their most loveable traits, and what are their quirky imperfections. Taking all of the discoveries from the first step to heart the team then sets out “Defining Your Personality” in Step 2. In this step the Ferroconcrete team decides which tools from their arsenal they are going to use to “reinforce [their client’s] unique personality and give [them] distinctive positioning and appeal.” The final step, “Passing it On,” encompasses managing brand launches and implementation from start to finish.

Using this approach, founder and creative director, Yolanda Santosa, and the rest of the Ferroconcrete team have successfully launched brands for clients such as TBS, Pinkberry, Hustler Toys and Skywatch. You can connect with Ferroconcrete on Facebook and Twitter @ferroconcrete. To view even more exceptional work from this firm please visit ferro-concrete.com.


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